Needle vs. <model-viewer> vs. Unity WebGL

See how Needle, <model-viewer>, and Unity WebGL compare across key features and capabilities for usage on the web and creating XR experiences for designers, developers and teams.

View all platform comparisons
Web-first runtime integrated with Unity and Blender plugins, complemented by Needle Cloud for optimization and hosting.
Needle
A Google-developed web component for easily embedding interactive 3D models (glTF/GLB) and AR experiences into HTML pages.
<model-viewer>
The WebGL export target for the Unity game engine allows deployment of Unity projects to web browsers using WebGL and WASM.
Unity WebGL
Core Platform & Workflow
Solution Type
3D Engine
Cloud Platform
Authoring Tool
Optimization Tool
Web Component
Needle
Solution Type: 3d-engine, cloud-platform, authoring-tool, optimization-tool, web-component
A comprehensive suite including a runtime engine, cloud services for optimization/hosting, authoring via Unity/Blender plugins, and embeddable web component output.
Web Component
<model-viewer>
Solution Type: web-component
A custom HTML element (<model-viewer>) designed for simple 3D model display and AR.
3D Engine
Authoring Tool
Unity WebGL
Solution Type: 3d-engine, authoring-tool
Allows exporting projects built with the Unity Editor to run in browsers via WebGL/Wasm.
Made for the web
Needle
Made for the web: Yes
Built from the ground up for the web, focusing on fast loading, efficient rendering, and cross-platform web deployment.
<model-viewer>
Made for the web: Yes
Focuses on ease of use, optimized loading (lazy loading, poster), and performance for web display.
Unity WebGL
Made for the web: No
Unity is a desktop- and mobile-first engine. It has a WebGL export option, but it's not from its core designed for the web. Often requires significant manual optimization for web performance and load times.
Typical Workflows
Unity Editor
Blender Editor
Code
HTML
Asset Upload
Needle
Typical Workflows: Unity Editor, Blender Editor, Code, HTML, Asset Upload
Primary workflow involves using Unity or Blender as the authoring environment, exporting scenes and logic. Custom scripts (TypeScript/JavaScript) extend functionality.
HTML
<model-viewer>
Typical Workflows: HTML
Used by adding the `<model-viewer>` tag to an HTML page and configuring via attributes.
Standalone Editor
Code
Unity WebGL
Typical Workflows: Standalone Editor, Code
Projects are developed using the Unity Editor with C# scripting and visual tools.
Use with Unity
Needle
Use with Unity: Yes
Deep integration with Unity Editor via dedicated plugin, allowing export of scenes, C# scripts (transpiled), materials (Shader Graph), animations, and components.
<model-viewer>
Use with Unity: No
Consumes glTF files, which can be exported from Unity.
Unity WebGL
Use with Unity: Yes
This IS the Unity workflow, targeting WebGL output.
Use with Blender
Needle
Use with Blender: Yes
Integration with Blender via addon, supporting export of scenes, materials, animations, and custom logic nodes.
<model-viewer>
Use with Blender: No
Consumes glTF files, which can be exported from Blender.
Unity WebGL
Use with Blender: No
No direct integration; assets are imported in standard formats (FBX, glTF).
Interactivity Building Blocks
Needle
Interactivity Building Blocks: Yes
Includes a rich set of components for common interactions, animations, and UI elements.
<model-viewer>
Interactivity Building Blocks: No
Provides built-in features for model display, camera controls, and AR placement, but not for broader interactivity.
Unity WebGL
Interactivity Building Blocks: Yes
Full Unity component system available, but WebGL export has limitations with certain features.
Extensible with Coding
Needle
Extensible with Coding: Yes
Uses TypeScript with full IDE support in both Unity and standalone projects.
<model-viewer>
Extensible with Coding: No
Allows for JavaScript event handling and basic property manipulation via API, but not for extending core functionality.
Unity WebGL
Extensible with Coding: Yes
Uses C# scripts with IL2CPP compilation to WebAssembly, with some limitations compared to native builds.
Engine Capabilities
Physically-Based Rendering
Needle
Physically-Based Rendering: Yes
Supports Physically Based Rendering (PBR), custom shaders (via Unity Shader Graph export), lighting, and post-processing effects.
Limited
<model-viewer>
Physically-Based Rendering: Limited
Supports PBR materials, environment maps, and basic lighting/shadow options, but no control over per-object shadows, reflection probes, lightmaps or other advanced rendering features.
Unity WebGL
Physically-Based Rendering: Yes
Supports URP and HDRP rendering pipelines, but with significant limitations and performance caveats compared to native platforms.
Component System
Needle
Component System: Yes
Leverages the component-based architecture of Unity/Blender, extended with custom web-specific components.
<model-viewer>
Component System: No
Internal structure, not exposed as an ECS.
Unity WebGL
Component System: Yes
Uses Unity's core GameObject-Component architecture.
Built-in Networking
Needle
Built-in Networking: Yes
Built-in real-time networking for multiplayer and collaborative applications.
<model-viewer>
Built-in Networking: No
Not designed for networked experiences.
Unity WebGL
Built-in Networking: Yes
Supports Unity's networking solutions (Netcode), but web deployment involves specific considerations (e.g., WebSocket transport).
Timelines and Sequencing
Needle
Timelines and Sequencing: Yes
Supports timeline-based sequencing, complex animations, animator state machines, blending, and more.
<model-viewer>
Timelines and Sequencing: No
Can play animations embedded in glTF but has no built-in sequencing system.
Unity WebGL
Timelines and Sequencing: Yes
Unity Timeline and Animation systems are supported in WebGL export.
Animation Controls
Needle
Animation Controls: Yes
Supports complex animations authored in Unity (Animator, Timeline) or Blender and exports them for the web.
<model-viewer>
Animation Controls: Yes
Can play animations embedded within the loaded glTF model.
Unity WebGL
Animation Controls: Yes
Supports Unity's animation systems (Mecanim, Timeline).
Animated Materials
Needle
Animated Materials: Yes
Supports material animations, shader graph, and procedural material effects.
<model-viewer>
Animated Materials: No
Supports materials in the glTF, including basic animation defined in the model, but no dynamic material creation or animation.
Unity WebGL
Animated Materials: Yes
Materials are integrated into the animation system.
Audio Playback
Needle
Audio Playback: Yes
Supports spatial audio configured via Unity/Blender components.
<model-viewer>
Audio Playback: No
Does not have built-in audio features.
Unity WebGL
Audio Playback: Yes
Includes Unity's built-in audio engine.
Video Playback
Needle
Video Playback: Yes
Supports video textures and playback controlled via components.
<model-viewer>
Video Playback: No
Does not directly support video textures.
Unity WebGL
Video Playback: Yes
Supports video playback via the VideoPlayer component, but performance can be a concern on WebGL.
Physics Integration
Needle
Physics Integration: Yes
Integrates with physics engines, configured via Unity/Blender components.
<model-viewer>
Physics Integration: No
Focuses on model display, does not include physics.
Unity WebGL
Physics Integration: Yes
Includes Unity's built-in physics engines (PhysX/Box2D).
glTF 3D Support
Excellent
Needle
glTF 3D Support: Excellent
Uses glTF as its core runtime format and supports import of various formats (FBX, USD, VRM etc.) which are converted.
<model-viewer>
glTF 3D Support: Yes
Designed specifically for loading and displaying glTF 2.0 models.
Limited
Unity WebGL
glTF 3D Support: Limited
Requires installing the UnityGLTF package for glTF import/export.
Custom User Interfaces
Needle
Custom User Interfaces: Yes
Facilitates creation of UI using standard HTML/CSS and frontend frameworks, integrated with the 3D scene.
<model-viewer>
Custom User Interfaces: No
Provides basic interaction controls (orbit, pan, zoom) and hotspots. Customization primarily via HTML/CSS/JS API.
Unity WebGL
Custom User Interfaces: Yes
Includes Unity UI (UGUI) and UI Toolkit, though these are not specifically optimized for web use cases.
Web Integration & Deployment
Web Component
Needle
Web Component: Yes
Exports projects as standard web components (<needle-engine> tag) for easy embedding into any HTML page or web application.
<model-viewer>
Web Component: Yes
It is fundamentally a web component.
Unity WebGL
Web Component: No
Builds are typically embedded using an iframe or custom JavaScript loader, not as a standard web component.
PWA Support
Needle
PWA Support: Yes
Being web-native, Needle Engine projects can be easily included in Progressive Web Apps for offline capabilities and installation.
<model-viewer>
PWA Support: No
Can be included in Progressive Web Apps but provides no specific PWA features itself.
Limited
Unity WebGL
PWA Support: Limited
Can be packaged as a PWA from a template, but requires careful handling of caching and large build sizes.
HTML/CSS Integration
Excellent
Needle
HTML/CSS Integration: Excellent
Designed to seamlessly integrate with HTML, CSS, and frontend frameworks (React, Vue, Svelte etc.), allowing blending of 2D UI and 3D content.
Excellent
<model-viewer>
HTML/CSS Integration: Excellent
Designed specifically for seamless integration into standard HTML pages.
Difficult
Unity WebGL
HTML/CSS Integration: Difficult
Communication between the Unity Wasm instance and the surrounding HTML page requires specific JavaScript bridging.
Host Anywhere
Needle
Host Anywhere: Yes
The core runtime can be self-hosted on any static server. Needle Cloud features (optimization, hosting, analytics) require the cloud service.
<model-viewer>
Host Anywhere: Yes
Requires only static hosting for the component and model files.
Limited
Unity WebGL
Host Anywhere: Limited
Requires hosting for the large build output files (Wasm, data, JS). Servers need specific configuration (compression, headers, wasm).
Asset Hosting
Needle
Asset Hosting: Yes
Needle Cloud provides managed hosting and CDN delivery for optimized assets.
<model-viewer>
Asset Hosting: No
Requires external hosting for the glTF/GLB model files.
Unity WebGL
Asset Hosting: No
Requires external hosting for the build files and any dynamically loaded assets.
App Hosting
Needle
App Hosting: Yes
Needle Cloud provides managed hosting and CDN delivery for optimized applications.
<model-viewer>
App Hosting: No
Requires external hosting for the HTML page and model files.
Limited
Unity WebGL
App Hosting: Limited
Provides the gaming-focussed Unity Play service, which allow for public hosting of embedded iframes, without much control over design or usage.
Performance & Optimization
Engine Size
Medium
Needle
Engine Size: Medium
Optimized runtime aims for minimal footprint, size depends on included features.
Small
<model-viewer>
Engine Size: Small
Relatively lightweight as it bundles a subset of three.js.
Large
Unity WebGL
Engine Size: Large
Core engine compiled to Wasm results in a large base download size.
Loading Performance
Excellent
Needle
Loading Performance: Excellent
Rapid development cycles and fast loading times through optimized runtime and asset handling.
Fast
<model-viewer>
Loading Performance: Fast
Implements strategies like lazy loading and posters for optimized loading experience.
Slow
Unity WebGL
Loading Performance: Slow
Often suffers from long initial load times due to large Wasm and data files.
Runtime Performance
Excellent
Needle
Runtime Performance: Excellent
Designed for efficient rendering performance across desktop, mobile, and XR devices.
Good
<model-viewer>
Runtime Performance: Good
Offers good performance for its primary use case of displaying and interacting with single models.
Variable
Unity WebGL
Runtime Performance: Variable
Can achieve good performance with heavy optimization, but often less performant than native builds or web-first engines, especially on mobile.
Smart Asset Optimization
Excellent
Needle
Smart Asset Optimization: Excellent
Needle Cloud provides significant automated optimization: LOD generation, mesh optimization, extensive texture compression (Basis Universal, WebP, JPG, PNG) and resizing options.
<model-viewer>
Smart Asset Optimization: Yes
Handles progressive loading and encourages use of optimized formats like Draco and Basis Universal textures.
Limited
Unity WebGL
Smart Asset Optimization: Limited
No automatic generation of mesh LODs and other web-specific optimization techniques. Unity provides automatic compression tools: texture compression (ASTC, DXT, ETC).
Mesh and Texture LODs
Excellent
Needle
Mesh and Texture LODs: Excellent
Supports automatic mesh simplification, level-of-detail generation and automatic texture compression with multiple quality levels.
<model-viewer>
Mesh and Texture LODs: No
Relies on optimization being done in the source glTF file; no dynamic LOD system.
Unity WebGL
Mesh and Texture LODs: No
While Unity supports LODGroups, there is no automatic simplification or LOD generation.
XR Support (AR/VR/Spatial)
VR Support (WebXR)
Needle
VR Support (WebXR): Yes
Supports VR headsets via the WebXR standard.
Limited
<model-viewer>
VR Support (WebXR): Limited
Supports viewing models in VR via WebXR, without interactivity.
Unity WebGL
VR Support (WebXR): No
Unity WebGL does not support WebXR at this point.
AR Support (WebXR)
Needle
AR Support (WebXR): Yes
Supports markerless WebAR on compatible Android devices via the WebXR standard.
Limited
<model-viewer>
AR Support (WebXR): Limited
Provides an AR button for viewing models in AR on compatible Android devices (via WebXR), without interactivity.
Unity WebGL
AR Support (WebXR): No
Unity's AR Foundation does not support the WebGL build target.
AR Support (iOS)
Needle
AR Support (iOS): Yes
Supports interactive markerless WebAR on iOS devices via WebXR.
Limited
<model-viewer>
AR Support (iOS): Limited
Provides an AR button for viewing static models in AR on iOS using Apple's AR Quick Look.
Unity WebGL
AR Support (iOS): No
Unity's AR Foundation does not support the WebGL build target.
AR Support (visionOS)
Needle
AR Support (visionOS): Yes
Explicit support for creating spatial computing experiences deployable on visionOS.
Limited
<model-viewer>
AR Support (visionOS): Limited
Provides an AR button for viewing static models in AR on iOS using Apple's AR Quick Look.
Unity WebGL
AR Support (visionOS): No
Not supported via the WebGL build target. Native visionOS support exists.
AR Tracking Types
Surface
Image
Needle
AR Tracking Types: Surface, Image
Supports World Tracking via the WebXR standard on compatible devices. Image tracking is supported on iOS AR but requires a device-specific flag for Android AR.
Surface
<model-viewer>
AR Tracking Types: Surface
Supports World Tracking via WebXR (Android) and surface placement via AR Quick Look (iOS).
Unity WebGL
AR Tracking Types: No
No built-in AR tracking capabilities in WebGL builds.
Ecosystem & Support
Official Support Availability
Needle
Official Support Availability: Yes
Dedicated support available for licensed users.
<model-viewer>
Official Support Availability: No
Support primarily through GitHub issues and community channels.
Unity WebGL
Official Support Availability: Yes
Paid support options available with Pro/Enterprise plans.
Learning Resources
Needle
Learning Resources: Yes
Extensive documentation, tutorials, live samples, and active community support.
Good
<model-viewer>
Learning Resources: Good
Excellent documentation site serves as the primary learning resource.
Excellent
Unity WebGL
Learning Resources: Excellent
Abundant learning resources including Unity Learn, tutorials, and community content.
License
Commercial
Needle
License: Commercial
Commercial license required for full features and deployment. Free evaluation available.
Open Source
<model-viewer>
License: Open Source
Available under the Apache License 2.0.
Commercial
Unity WebGL
License: Commercial
Uses standard Unity licensing (Free, Plus, Pro, Enterprise tiers based on revenue/funding).

FAQ – frequently asked questions

Needle Cloud arrow_upward

Needle Engine arrow_upward

Usecases arrow_upward

Licensing and Compliance arrow_upward

Company Roadmap FAQ Compare Solutions Report Problem

Send us a message

Send a message to the Needle team. Please describe any feedback you have, if you encountered any problem on the website or send us a feature request. We will get back to you as soon as possible.
Contact

Send us a message

Send a message to the Needle team. Please describe any feedback you have, if you encountered any problem on the website or send us a feature request. We will get back to you as soon as possible.
Imprint