Needle vs. 8th Wall vs. Rooom

See how Needle, 8th Wall, and Rooom compare across key features and capabilities for usage on the web and creating XR experiences for designers, developers and teams.

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Web-first runtime integrated with Unity and Blender plugins, complemented by Needle Cloud for optimization and hosting.
Needle
A commercial platform specializing in high-quality, markerless WebAR experiences, featuring a cloud editor and advanced tracking capabilities.
8th Wall
An enterprise-focused web platform offering integrated no-code/low-code tools for creating 3D/AR/VR experiences like virtual showrooms, product presentations, and events.
Rooom
Core Platform & Workflow
Solution Type
3D Engine
Cloud Platform
Authoring Tool
Optimization Tool
Web Component
Needle
Solution Type: 3d-engine, cloud-platform, authoring-tool, optimization-tool, web-component
A comprehensive suite including a runtime engine, cloud services for optimization/hosting, authoring via Unity/Blender plugins, and embeddable web component output.
Cloud Platform
Authoring Tool
3D Engine
8th Wall
Solution Type: cloud-platform, authoring-tool, 3d-engine
A comprehensive platform providing AR tracking engine, cloud-based IDE (Cloud Editor, Niantic Studio), hosting, and specialized AR features.
Cloud Platform
Authoring Tool
3D Engine
Rooom
Solution Type: cloud-platform, authoring-tool, 3d-engine
An all-in-one platform ('Enterprise Metaverse') providing a CMS, visual editors, hosting, and underlying rendering technology for business use cases.
Made for the web
Needle
Made for the web: Yes
Built from the ground up for the web, focusing on fast loading, efficient rendering, and cross-platform web deployment.
8th Wall
Made for the web: Yes
Specifically optimized for delivering AR experiences through mobile web browsers.
Limited
Rooom
Made for the web: Limited
Viewers suitable for business applications. Load times are relatively high, since the viewer builds on Unity's WebGL platform.
Typical Workflows
Unity Editor
Blender Editor
Code
HTML
Asset Upload
Needle
Typical Workflows: Unity Editor, Blender Editor, Code, HTML, Asset Upload
Primary workflow involves using Unity or Blender as the authoring environment, exporting scenes and logic. Custom scripts (TypeScript/JavaScript) extend functionality.
Web Editor
Code
8th Wall
Typical Workflows: Web Editor, Code
Development occurs in the Cloud Editor or Niantic Studio using JavaScript, HTML, CSS, often integrating with libraries like A-Frame or three.js.
Web Editor
Visual Editor
Rooom
Typical Workflows: Web Editor, Visual Editor
Content Management System and visual tools for creating experiences without coding.
Use with Unity
Needle
Use with Unity: Yes
Deep integration with Unity Editor via dedicated plugin, allowing export of scenes, C# scripts (transpiled), materials (Shader Graph), animations, and components.
8th Wall
Use with Unity: No
Focuses on web technologies with a custom editor.
Rooom
Use with Unity: No
Imports standard asset formats.
Use with Blender
Needle
Use with Blender: Yes
Integration with Blender via addon, supporting export of scenes, materials, animations, and custom logic nodes.
8th Wall
Use with Blender: No
Imports standard 3D asset formats like glTF.
Rooom
Use with Blender: No
Imports standard asset formats.
Interactivity Building Blocks
Needle
Interactivity Building Blocks: Yes
Includes a rich set of components for common interactions, animations, and UI elements.
8th Wall
Interactivity Building Blocks: Yes
Provides AR-specific components for common interactions and UI elements in WebAR experiences.
Rooom
Interactivity Building Blocks: Yes
Provides templates and interactive components for common experiences like product showcases, virtual events, and virtual tours.
Extensible with Coding
Needle
Extensible with Coding: Yes
Uses TypeScript with full IDE support in both Unity and standalone projects.
8th Wall
Extensible with Coding: Yes
JavaScript API for creating AR experiences, with integration for Three.js, A-Frame, or Babylon.js.
Rooom
Extensible with Coding: No
Primarily a no-code platform with template-based creation system.
Engine Capabilities
Physically-Based Rendering
Needle
Physically-Based Rendering: Yes
Supports Physically Based Rendering (PBR), custom shaders (via Unity Shader Graph export), lighting, and post-processing effects.
Limited
8th Wall
Physically-Based Rendering: Limited
Rendering quality depends on the capabilities of the integrated engine. The Studio material model does not support all common PBR features.
Good
Rooom
Physically-Based Rendering: Good
Aimed at producing visually appealing product visualizations and virtual environments.
Component System
Needle
Component System: Yes
Leverages the component-based architecture of Unity/Blender, extended with custom web-specific components.
8th Wall
Component System: Yes
Depends on the integrated rendering framework (e.g., A-Frame uses ECS).
Rooom
Component System: No
Uses an internal system managed by the platform's CMS/editor.
Built-in Networking
Needle
Built-in Networking: Yes
Built-in real-time networking for multiplayer and collaborative applications.
8th Wall
Built-in Networking: No
Networking needs to be implemented using external libraries or services.
Rooom
Built-in Networking: Yes
Includes networking for shared virtual events and showrooms.
Timelines and Sequencing
Needle
Timelines and Sequencing: Yes
Supports timeline-based sequencing, complex animations, animator state machines, blending, and more.
8th Wall
Timelines and Sequencing: No
No built-in timeline or sequencing system, relies on manual animation code or framework features.
Rooom
Timelines and Sequencing: No
Basic event-based triggers and animations for interactions, but no comprehensive timeline system.
Animation Controls
Needle
Animation Controls: Yes
Supports complex animations authored in Unity (Animator, Timeline) or Blender and exports them for the web.
8th Wall
Animation Controls: Yes
Animation capabilities depend on the chosen rendering engine.
Rooom
Animation Controls: Yes
Supports product animations, avatar interactions, and potentially environment animations.
Animated Materials
Needle
Animated Materials: Yes
Supports material animations, shader graph, and procedural material effects.
Via Framework
8th Wall
Animated Materials: Via Framework
Depends on the underlying framework used (Three.js, A-Frame, etc.).
Rooom
Animated Materials: No
Limited to pre-built templates and imported animations.
Audio Playback
Needle
Audio Playback: Yes
Supports spatial audio configured via Unity/Blender components.
8th Wall
Audio Playback: Yes
Audio capabilities depend on the chosen rendering engine.
Rooom
Audio Playback: Yes
Includes audio capabilities for environments and events.
Video Playback
Needle
Video Playback: Yes
Supports video textures and playback controlled via components.
8th Wall
Video Playback: Yes
Supports video textures through integrated rendering engines.
Rooom
Video Playback: Yes
Supports integrating video content into virtual spaces and events.
Physics Integration
Needle
Physics Integration: Yes
Integrates with physics engines, configured via Unity/Blender components.
8th Wall
Physics Integration: Yes
Physics capabilities depend on the chosen rendering engine.
Rooom
Physics Integration: No
Only basic interactions/collisions within the platform's scope, not exposed physics engine.
glTF 3D Support
Excellent
Needle
glTF 3D Support: Excellent
Uses glTF as its core runtime format and supports import of various formats (FBX, USD, VRM etc.) which are converted.
8th Wall
glTF 3D Support: Yes
Supports loading glTF assets.
Limited
Rooom
glTF 3D Support: Limited
Supports a subset of glTF as a core format for asset import.
Custom User Interfaces
Needle
Custom User Interfaces: Yes
Facilitates creation of UI using standard HTML/CSS and frontend frameworks, integrated with the 3D scene.
Limited
8th Wall
Custom User Interfaces: Limited
UI is typically created using HTML/CSS overlays or the UI system of the chosen rendering engine.
Limited
Rooom
Custom User Interfaces: Limited
Provides templates and customization options within the platform's UI framework.
Web Integration & Deployment
Web Component
Needle
Web Component: Yes
Exports projects as standard web components (<needle-engine> tag) for easy embedding into any HTML page or web application.
8th Wall
Web Component: No
Experiences are typically loaded via the 8th Wall JS library.
Rooom
Web Component: No
Offers embedding solutions, but not standard web components.
PWA Support
Needle
PWA Support: Yes
Being web-native, Needle Engine projects can be easily included in Progressive Web Apps for offline capabilities and installation.
8th Wall
PWA Support: No
WebAR experiences created with 8th Wall can be integrated into Progressive Web Apps.
Rooom
PWA Support: No
The platform itself is web-based.
HTML/CSS Integration
Excellent
Needle
HTML/CSS Integration: Excellent
Designed to seamlessly integrate with HTML, CSS, and frontend frameworks (React, Vue, Svelte etc.), allowing blending of 2D UI and 3D content.
8th Wall
HTML/CSS Integration: Yes
Allows overlaying HTML/CSS elements for UI.
Limited
Rooom
HTML/CSS Integration: Limited
Focus is primarily on experiences within the Rooom platform.
Host Anywhere
Needle
Host Anywhere: Yes
The core runtime can be self-hosted on any static server. Needle Cloud features (optimization, hosting, analytics) require the cloud service.
8th Wall
Host Anywhere: No
Requires the 8th Wall platform for tracking and hosting.
Rooom
Host Anywhere: No
Experiences are hosted on the Rooom platform (cloud or optional on-premise).
Asset Hosting
Needle
Asset Hosting: Yes
Needle Cloud provides managed hosting and CDN delivery for optimized assets.
8th Wall
Asset Hosting: Yes
Includes hosting as part of the platform service.
Rooom
Asset Hosting: Yes
Assets are hosted as part of the platform service.
App Hosting
Needle
App Hosting: Yes
Needle Cloud provides managed hosting and CDN delivery for optimized applications.
Required
8th Wall
App Hosting: Required
Using the 8th Wall platform requires hosting on 8th Wall's servers.
Required
Rooom
App Hosting: Required
Experiences can only be hosted on the Rooom platform.
Performance & Optimization
Engine Size
Medium
Needle
Engine Size: Medium
Optimized runtime aims for minimal footprint, size depends on included features.
Medium
8th Wall
Engine Size: Medium
Includes sophisticated AR tracking libraries.
Medium
Rooom
Engine Size: Medium
Platform includes rendering, interaction, and other components.
Loading Performance
Excellent
Needle
Loading Performance: Excellent
Rapid development cycles and fast loading times through optimized runtime and asset handling.
Moderate
8th Wall
Loading Performance: Moderate
Loading time depends on experience complexity and network conditions.
Moderate/Fast
Rooom
Loading Performance: Moderate/Fast
Advertises fast loading times as a feature.
Runtime Performance
Excellent
Needle
Runtime Performance: Excellent
Designed for efficient rendering performance across desktop, mobile, and XR devices.
Good
8th Wall
Runtime Performance: Good
Offers robust and performant AR tracking, overall performance also depends on rendering complexity.
Good
Rooom
Runtime Performance: Good
Optimized for common business use cases like showrooms and product displays.
Smart Asset Optimization
Excellent
Needle
Smart Asset Optimization: Excellent
Needle Cloud provides significant automated optimization: LOD generation, mesh optimization, extensive texture compression (Basis Universal, WebP, JPG, PNG) and resizing options.
8th Wall
Smart Asset Optimization: No
The platform handles some processing, but optimization relies on preparing assets beforehand.
Rooom
Smart Asset Optimization: No
Basic asset processing upon upload.
Mesh and Texture LODs
Excellent
Needle
Mesh and Texture LODs: Excellent
Supports automatic mesh simplification, level-of-detail generation and automatic texture compression with multiple quality levels.
8th Wall
Mesh and Texture LODs: No
Relies on optimization being done before asset upload; no dynamic LOD system.
Rooom
Mesh and Texture LODs: No
Platform does automatically apply asset compression, but no additional optimizations happen before upload. Paid optimization services are available.
XR Support (AR/VR/Spatial)
VR Support (WebXR)
Needle
VR Support (WebXR): Yes
Supports VR headsets via the WebXR standard.
8th Wall
VR Support (WebXR): No
Primary focus is WebAR.
Rooom
VR Support (WebXR): Yes
Supports VR viewing for immersive spaces and events.
AR Support (WebXR)
Needle
AR Support (WebXR): Yes
Supports markerless WebAR on compatible Android devices via the WebXR standard.
8th Wall
AR Support (WebXR): Yes
Provides markerless AR for Android, but requires additional camera permissions and uses more CPU and GPU resources.
Rooom
AR Support (WebXR): Yes
Supports AR viewing, particularly for product presentations.
AR Support (iOS)
Needle
AR Support (iOS): Yes
Supports interactive markerless WebAR on iOS devices via WebXR.
8th Wall
AR Support (iOS): Yes
Provides markerless AR for iOS, but requires additional camera permissions and uses more CPU and GPU resources.
Limited
Rooom
AR Support (iOS): Limited
Supports AR viewing for products on iOS, but not for interactions.
AR Support (visionOS)
Needle
AR Support (visionOS): Yes
Explicit support for creating spatial computing experiences deployable on visionOS.
8th Wall
AR Support (visionOS): No
Focus is on mobile WebAR.
Limited
Rooom
AR Support (visionOS): Limited
Support for 3D models on VisionOS, but not for interactions.
AR Tracking Types
Surface
Image
Needle
AR Tracking Types: Surface, Image
Supports World Tracking via the WebXR standard on compatible devices. Image tracking is supported on iOS AR but requires a device-specific flag for Android AR.
Surface
Image
Face
VPS
8th Wall
AR Tracking Types: Surface, Image, Face, VPS
Offers a comprehensive suite of advanced AR tracking capabilities, including location-based VPS.
Surface
Rooom
AR Tracking Types: Surface
Supports standard markerless AR for product placement.
Ecosystem & Support
Official Support Availability
Needle
Official Support Availability: Yes
Dedicated support available for licensed users.
8th Wall
Official Support Availability: Yes
Support available through paid plans.
Rooom
Official Support Availability: Yes
Support included with paid plans.
Learning Resources
Needle
Learning Resources: Yes
Extensive documentation, tutorials, live samples, and active community support.
Good
8th Wall
Learning Resources: Good
Offers project library, documentation, and tutorials.
Good
Rooom
Learning Resources: Good
Provides resources geared towards using the platform's no-code tools.
License
Commercial
Needle
License: Commercial
Commercial license required for full features and deployment. Free evaluation available.
Commercial
8th Wall
License: Commercial
A commercial platform with various pricing tiers.
Commercial
Rooom
License: Commercial
Commercial platform with tiered pricing, including a free entry-level plan.

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